{"id":4106,"date":"2023-09-05T06:32:55","date_gmt":"2023-09-05T06:32:55","guid":{"rendered":"https:\/\/simplylaw.waydevelopers.com\/england-wales\/law-firms-failing-to-optimise-client-opportunities\/"},"modified":"2024-04-11T12:22:37","modified_gmt":"2024-04-11T12:22:37","slug":"law-firms-failing-to-optimise-client-opportunities","status":"publish","type":"post","link":"https:\/\/simply.law\/england-wales\/blog\/law-firms-failing-to-optimise-client-opportunities\/","title":{"rendered":"Law Firms Failing to Optimise Client Opportunities"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/simply.law\/england-wales\/wp-content\/uploads\/sites\/5\/2023\/09\/looking-at-watch-400.jpg\" alt=\"\" style=\"float: right; margin: 0px 0px 10px 10px;\" class=\"img-responsive\" \/>Law firms are failing to make the most of converting callers into clients, with only 1.5% of those firms surveyed following up on the initial call from the prospective client.<\/p>\n<p>The Legal Services Communication Report 2018 by Concert is a mystery shopper survey of 30 law firms, with 90 telephone enquiries in total. The purpose was to secure a quotation for work, focusing on three areas \u2013 Will writing, residential conveyancing, and debt recovery.<\/p>\n<p>Overall, law firms are failing to optimise opportunities. Just 51% of calls were connected with someone who could assist, meaning almost half of all enquiries were not; and in most cases the onus was firmly placed on the caller to call back.<\/p>\n<p>The callers found that their contact details were taken on only a quarter of the calls made overall, but residential conveyancing departments requested email details in 80% of the calls. Disappointingly, Will-writing departments only asked for contact details in just 10% of calls.<\/p>\n<p>Out of the 68 callers who were eligible for a follow-up call after the initial enquiry, only one received a follow-up call, which was from a debt recovery department. None of the Will writing or conveyancing departments followed up with any prospective client after the initial call.<\/p>\n<p>While there were a number of positive outcomes for the mystery shoppers, the report concludes that it \u201cseems to be a case of one foot forward, and two feet back\u201d.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span><a href=\"https:\/\/simply.law\/england-wales\/\">Click here to return to the Simply.Law home page<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Law firms are failing to make the most of converting callers into clients, with only 1.5% of those firms surveyed following up on the initial call from the prospective client. The Legal Services Communication Report 2018 by Concert is a mystery shopper survey of 30 law firms, with 90 telephone enquiries in total. The purpose<\/p>\n","protected":false},"author":1,"featured_media":8071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[12348],"tags":[8486,8905,8518],"class_list":{"0":"post-4106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce","8":"tag-clients","9":"tag-phone-call","10":"tag-solicitors"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Law Firms Failing to Optimise Client Opportunities - Simply Law England Wales<\/title>\n<meta name=\"description\" content=\"Explore our comprehensive collection of legal blogs covering various topics to help you navigate the complexities of the law. 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